Taking Action On Audience Intelligence
Audience Analysis
Identify demographic and psychographic attributes about your own or a brand's existing audience.
Data Enrichment
Stitch and enrich your CRM or DMP data with insights derived from public social data.
Competitive Analysis
Identify your competitors audience and see how your audience over- or under-indexes when benchmarked.
Influencer Discovery
Identify influencers and evaluate them by determining if their audience is a good target for your brand.
Lead Generation
Develop lookalike audiences from over 500 million candidates, based on your target customer persona.
We Market To People, Not Conversations.
While most social marketing tools focus on analyzing conversations about brands, the most valuable insights come from the people behind the conversation. Applying rigorous data science, People Pattern helps marketers understand the PEOPLE behind their brand conversations and move beyond vanity metrics to more sophisticated ways of analyzing, targeting and activating high-impact audience segments.
Committed To Perfecting Our Science... The Most Trusted Source In Audience Intelligence.
Our data science team applies trusted and well used machine learning techniques to unstructured social data. With a strong background in experimental research we continuously retrain and fine tune our prediction models, providing the perfect balance between recall and precision.
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